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I Prevail "Rise" Music Video Review

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Written by Cheyenne Davey

I Prevail released another video off their debut album, Lifelines. For the past year or so, I Prevail has been touring on Lifelines and releasing plenty of videos for varying songs. I Prevail consists of Brian Burkheiser (clean vocals), Eric Vanlerberghe (unclean vocals), Steve Menoian (guitar), and Dylan Bowman (guitar). They quickly rose to popularity from their Blank Space cover, signed to Fearless Records, and released their debut album Lifelines. I believe this is the final video for this album before they start releasing things for their next album. The newest, and probably last video, is for their song Rise. The video was released on May 15, 2018. One thing I appreciate about I Prevail is that they ask their fans in Twitter polls on what songs to do videos for. This way we fans have a say and are more likely to see a video for some of our favorite songs. This song was popular among fans, likely due to its fast and heavy beat. It’s definitely something you can mosh and head bang to.

The music video doesn’t take away from that either. The video starts with the boys looking like they’re about to rob a bank or do something illegal. However, the boys end up going into an arcade. Being adults among actual children, they take advantage of this and start essentially taking over the arcade. The song is called Rise, and is about rising up against oppressors and fighting through the pain to come out on top to show them that you can do whatever you set your mind to. So, these children band together to gang up on I Prevail and take back the arcade. The video follows how each of the members go down by the children. To say the least, it was very entertaining and gave me a nice chuckle. This is sort of different from most of their other videos. I was thrown back, actually, by the lighthearted nature of the video. Many of their videos are as hard and heavy as they are. They are usually pretty aggressive or pretty serious in their videos. There have been some exceptions, though they are mostly at the end of the videos when the band is trying to promote their other videos or album. But this lighthearted video was awesome. I enjoyed a bit of a change from their other releases. I chuckled and definitely enjoyed watching. It also looked as if the band themselves and the children had fun doing the video, which always makes things more enjoyable to watch.

Overall, I thought the video was different, yet refreshing and entertaining. I know I Prevail is a heavier band (and I love them regardless), but I would love to see more lighthearted and funny videos like this one. Mixing it up is hardly a bad thing, especially since the song has been out for a little while and is already a fan favorite.

Rating: 8/10

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